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Archive for October, 2017

Feedback Friday…Do You Listen to Your Unhappy Customers?

Friday, October 6th, 2017

A regular feature of the CommercialInsurance.net social media is “Feedback Friday”, where we share comments from our customers.

For the most part, we like to focus on what we’re doing right, and it’s easy to do; our approval rating with customers on review site feefo is 4.7 out of 5 stars (over 300 reviews as of this writing). We also offer the option to review us on our Facebook page and on Google+.

When the topic of customer reviews comes up in the office, however, we give equal time–and possibly even more–to the subject of negative feedback.

Bill Gates (who knows a thing or two about business) has famously said, “Your most unhappy customers are your greatest source of learning.” Lots of companies quote this, or stick it on a graphic for their Motivational Monday posts. (We do it too–follow us on Facebook, Instagram and Twitter to see for yourself!)

Actually putting it into practice can be a different story.

It’s not fun to handle a complaint, or dig down through a customer journey to see what fell through the cracks, but it can’t be slam dunks and high-fives all the time. Just like everyone has bad days, every company–every company–disgruntles someone, at some time.

Does your company talk about negative feedback? As a consumer, how do you process seeing a negative review on a website?

We thought we would share some practices–for both businesses and customers–that we believe make the best use of the feedback from the least satisfied customers.

If You’re a Company

  • Listen. Consider utilizing a service like feefo for allowing a medium for feedback from your customers, if you don’t already. Even if you don’t…pay attention to the complaints your customer service department gets, don’t brush them off and focus only on the compliments.
  • Learn. Examine each complaint. Do “autopsies” when one of your customers leaves, to figure out if something in your business practices needs to be changed, and then do it. One of our standards is that every call is recorded. While the paper trail tells part of the story, if there’s a disconnect between how your employee remembers a conversation, and how the customer is relating it, this can be an invaluable way to figure out what really happened. Every part of the customer journey needs to be traceable, as much as possible. Sometimes, it’s the only way you can really know there was nothing else you could do…or that there are weaknesses in an employee’s performance.
  • Leverage. As crazy as it sounds, your willingness to be transparent about unhappy customers can give you an advantage; honesty is something everyone is looking for when they’re shopping. Research used by review management media company Reevoo states that 95% of shoppers suspect censorship or faked reviews when the comments available to see are only positive. You don’t have to publicize your reviews right away, if you begin using a service and the feedback is bad…but you should use it to fine tune your process, and then begin sharing once you hit the mark reliably.

If You’re a Customer

  • Really Read. If you’re going to utilize reviews as part of your decision making process about things that affect your business, don’t just skim them. Think critically about what you’re seeing, and learn to read between the lines. If a customer complains about a specific issue, look at the company’s response, and try to figure out what might have happened. Does the company’s answer to the complaint make sense? (The best businesses will provide responses about complaints that attempt to shed light on the problem.)
  • Research. Everyone wants their experience to be easy. Top shelf customer service will make it as smooth as possible, and a good company will help you understand processes that might be new to you. However, you shouldn’t abdicate responsibility for decisions, even when you make another entity a trusted partner in your business. A little research goes a long way, and understanding simple terms and concepts about what you’re engaging in will help to forestall some common misunderstandings.
  • Re-evaluate. If you’ve traditionally just glanced at a company’s reviews and went ahead full force when you saw five stars, consider adjusting your decision-making process. Take time to look closely at the reviews. How many are there? How long does the review history go back? How old is the company? Two five star reviews for a year-old company do not tell the same story as 400 reviews for a business in its fifth year with an average of 4.8. Complaints from two years ago may abruptly change at a point in time and show a consistent uptick in ratings to the present day. Evaluate your process for reading reviews and change it if necessary.

Negative reviews aren’t all bad, in other words.

If you’re willing, they can help you search out the business that can best serve you, as a customer. For business-owners, they can be a chance to sharpen your service, and strengthen weaknesses.

Customer Service Week Highlight: The Accounting Team

Thursday, October 5th, 2017

Every business has a “bottom line”. The last individual CommercialInsurance.net team we’ll showcase for Customer Service Week is our Accounting/Processing Team–the group that makes sure our books are balanced, and that we’re on track, financially, both for our benefit and that of our customers.

Whether it’s recording transactions, managing accounts and bond/policy paperwork, or coordinating benefits, payroll and licensing requirements for agents and other staff, the Accounting/Processing Team provides the behind-the-scenes structure at CommercialInsurance.net. While their duties aren’t customer-facing, the jobs performed by Accounting/Processing are crucial to the operations of our company, and they enable those in more visible service positions to focus on customer service, by making sure that the underpinning of what we do is functioning at its optimum level.

They’re the support behind customer service, and an integral part of the framework that allows us to assist our clientele the way we do.

Customer Service Week Highlight: The Service Team

Wednesday, October 4th, 2017

Our tour of CommercialInsurance.net now turns to the group of people that puts the “Service” into “Customer Service”…the Service Team.

All of the data entry for your policy, after it’s purchased, as well as requests for certificates, your welcome letter and other pertinent documents, are handled by our Service Team.

If there’s a challenge you’re facing with your policy or need service that goes beyond basics, the Service Team is who you’ll talk to–their job is to facilitate the ongoing relationship we have with you, as a valued customer.

The CommercialInsurance.net Service Team also acts as a liaison between you, our client, and the carriers and finance companies that implement your policy. After terms have been settled, the Service Team is the group that makes sure you’re getting what you need.

Call us today at 1-877-907-5267. We’d love the chance to earn your business with our rates…and keep it with the stellar service that our teams provide.

Customer Service Week Highlight: The Sales Team

Tuesday, October 3rd, 2017

For Day 2 of Customer Service Week, we’ll take a look at CommercialInsurance.net’s Sales Team.

While our Traffic Team is the introduction to our company for a potential client, our Sales Team is where the relationship really begins.

A sale is what turns a prospect into a customer; it’s the foundation of everything that comes afterwards. Our agents are the people building that foundation. They determine what’s needed to get the best quote possible, and take the steps to provide coverage if it turns out that we’re a good fit.

After a Traffic representative has made the decision to transfer a customer to a sales agent, the agent will get additional information about the business, answer a customer’s concerns, provide a quote, and close the sale.

Agents on the Sales Team ask questions about the business (after the general qualification process in Traffic), and help customers understand both what they need, and which options are best suited to meet their specific business insurance requirements.

There’s often a negative association with sales, and salespeople are frequently regarded with suspicion (sometimes with good reason), but CommercialInsurance.net is dedicated to cultivating the concept of the agent as both ambassador for our company, and advocate for the customer. Our sales team is on your side; they want your business to have the commercial insurance coverage it needs at a reasonable cost, so that your company can continue to grow.

Hopefully, our relationship with you will grow as your business does.

Call us today and speak to one of our specialists for your business insurance quote at 1-877-907-5267.

Customer Service Week Highlight: The Traffic Team

Monday, October 2nd, 2017

In honor of Customer Service Week (October 1 - 6), we’re shining the spotlight on the teams that make up CommercialInsurance.net, and sharing the things they do that make our customer-centric business a success.

The Traffic Team, pictured above, is a natural first stop, since they’re the frontline of customer service at CommercialInsurance.net.

Our business model is a hybrid one, combining technology and insurance sales by providing quotes and quick insurance coverage for businesses via the Internet, and that mix of traditional business with innovation creates a unique working environment with a very special culture. The Traffic Team is the starting point for our customer service, since they’re usually the first contact a potential client has with our company, and they’re also the embodiment of our company’s singularity…we’re different, so we need a Traffic Team, and our Traffic Team personifies that difference.

Our customers are business owners looking for competitive commercial insurance coverage, and they’re often searching for insurance solutions online under a time constraint. A lack of understanding about what type of coverage they need combined with deadlines and demands from clients of their own usually means that when a Traffic Team member answers the phone, the person on the other end of the line isn’t in the greatest of moods. (If you’re unsure what kind of coverage your business requires, visit our page describing Business Insurance Basics).

A good Traffic rep is adept at not taking bad moods personally, and quickly categorizing a customer’s business and its specific needs through the matrix of options we have available, to find just the right fit.

And they do it with a smile.

Analytical software/solutions leader SAS advocates, in their white paper Analytics and the Customer Journey, making sure that your first and best practice is providing a positive start to your customer’s interaction with you.

At CommercialInsurance.net, we’ve established a strong square one in our endeavor to gain your business by creating a Traffic Team that can deftly handle both your stress level and your company’s individual insurance needs.